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Accelerating Sales Cycles and Expanding Inclusive Hiring Visibility
About AdeptID
AdeptID uses AI to identify transferable skills and match overlooked talent with training and career opportunities.
Value Created
Talivity connected AdeptID with decision-makers in inclusive hiring, enhancing brand awareness and accelerating product engagement.
Story Recap
AdeptID aimed to increase brand awareness among staffing agencies looking for screening and matching tools, while also shortening sales cycles. Talivity’s Premium Marketplace Profile placed AdeptID in front of targeted talent acquisition professionals, accelerating interactions through the "Request a Quote" feature and generating engagement with Onward Search.
Business Outcomes
- Accelerated Pilot Launch: Onward Search initiated a 90-day pilot with AdeptID’s platform, which was completed in 6-7 months, significantly reducing the typical sales cycle.
- Operational Improvement: Enhanced candidate ranking and reduced recruiter filtering time.
- Projected Revenue: Expected to generate $25K annually with potential expansion across Onward Search’s operations.
Partnering with Nonprofits for Mission-Driven Talent Solutions
About Niceboard
Niceboard provides a simple, customizable job board software solution for niche communities and organizations.
Value Created
Talivity positioned Niceboard as the ideal job board solution for nonprofits, connecting them with relevant clients and increasing brand visibility.
Story Recap
Niceboard aimed to grow brand awareness among nonprofits looking for a job board solution with low technical requirements. Talivity facilitated a connection with #HalfTheStory, a nonprofit in wellness, mental health, and social impact, enabling Niceboard to provide a customizable platform that met their specific needs.
Business Outcomes
- Enhanced Community Engagement: Created a dedicated job hub for wellness and social impact roles, increasing engagement.
- Potential Revenue Model: Opened opportunities for job listing revenue and employer subscriptions.
- Brand Alignment: Positioned Niceboard as a preferred job board provider for mission-driven organizations.
Amplifying The Muse’s Thought Leadership on Workplace Experiences for Women
About The Muse
The Muse provides expert career advice and content for professionals to find fulfilling jobs and companies.
Value Created
Talivity amplified The Muse’s visibility and credibility around workplace experiences for women, enhancing reach during Women’s History Month.
Story Recap
The Muse sought to publicize findings from its Women’s Workplace Experience Report, a survey of 1,000+ female-identifying professionals. Talivity’s partnership included targeted media outreach and comprehensive marketing efforts across platforms like LinkedIn, newsletters, and a Talivity-hosted webinar.
Business Outcomes
- Significant Media Reach: The press release was picked up 147 times, reaching a potential audience of over 72 million.
- Broad Engagement:
- LinkedIn post reached 230 impressions.
- Webinar attracted over 100 attendees.
- Newsletter reached 6,500+ subscribers.
- Ongoing Brand Exposure: Positioned The Muse as a thought leader in gender-focused workplace insights, further amplified through Women’s History Month initiatives.
Positioning The Martec as a Leader in Employer Brand Authenticity
About The Martec
The Martec connects top talent with impactful employer brands through engaging stories and employer branding insights.
Value Created
Talivity’s Leadership Labs positioned The Martec as a thought leader in employer brand authenticity, engaging senior HR and DEI leaders.
Story Recap
The Martec participated in Talivity’s Leadership Labs to address employer brand authenticity during an election year and attract new clients. Talivity provided comprehensive exposure via newsletters, social media, digital ads, and direct emails to attract senior HR leaders to the event.
Business Outcomes
- Extensive Audience Reach: 220,930 impressions across digital and social media channels.
- Qualified Leads: 56 leads introduced to sponsors, primarily influencers and decision-makers.
- Strong Engagement: An average social media engagement rate of 14%, reflecting effective audience interaction.
- Audience Logos: American Express, Sutter Health, Compassus, Guild, PeopleReady, Panda Restaurant Group, City of Durango.
Building Qualifi’s Visibility in High-Volume Hiring through Leadership Labs
About Qualifi
Qualifi accelerates high-volume hiring with asynchronous phone interviews, providing data-driven insights for recruiters.
Value Created
Talivity’s Leadership Labs elevated Qualifi’s brand visibility and thought leadership, generating leads among high-volume hiring professionals.
Story Recap
Qualifi aimed to connect with senior HR professionals interested in data-driven hiring solutions. Talivity’s promotional efforts included digital ads, social media, newsletters, and event content, which positioned Qualifi’s CEO as a key speaker and highlighted their expertise.
Business Outcomes
- Qualified Lead Generation: 55 1:1 leads introduced to sponsors, with 56% being decision-makers.
- Impressions and Engagement: Over 21,260 impressions with a 19.15% social media engagement rate.
- Market Insights: 25% of attendees indicated plans to implement software within the year, signaling high purchase intent.
- Audience Logos: Staples, Compassus, Guild, Panda Restaurant Group, PeopleReady, Sutter Health, Annapolis Micro Systems, Phoebe.
Generating Brand Awareness and MQLs for Sponsors through High-Impact Event Marketing
About Hire Innovations
Hire Innovations is a thought leadership event organized by Talivity, focusing on talent acquisition strategies and employer branding.
Value Created
Talivity’s Hire Innovations event generated brand awareness, credibility, and marketing-qualified leads (MQLs) for sponsors by attracting a senior audience.
Story Recap
Talivity promoted Hire Innovations through a multi-channel strategy to drive registrations from high-level decision-makers and provide sponsor visibility. The event utilized social media, email, newsletter ads, and a marketplace listing to maximize engagement and sponsor exposure.
Business Outcomes
- High-Quality Registrants: 102 verified attendees, with 56% in leadership roles, including influencers and decision-makers.
- Extensive Reach: 247,000+ impressions across digital channels.
- Audience Insights: 26% of attendees exploring software options, providing a pipeline of MQLs with high purchase intent.
- Audience Logos: American Express, Guild, Compassus, Panda Restaurant Group, Sutter Health, PeopleReady, Pathways, Inc., Aspen Dental.